(Not) Always Coca-Cola

It was at least 35 degree Celsius. The sun was shining brightly in the sky—too brightly, I felt. The altitude of the land made the heat all the more unbearable. I could feel my skin slowly getting charred by the unusually strong UV rays.

And then I saw it.

A man took a familiar-looking bottle out from his icebox, unscrewed the cap in one swift motion and poured the ice-cold contents into his mouth. Everything seemed to be in slow motion. I imagined the cold, brown liquid gushing into his parched throat, and that was it—I had to have one too! Thus began my quest for a bottle of iced Coca-Cola to satisfy my sudden craving in the searing heat of a Nepali summer’s day.

I was pleasantly surprised that Coke could be found in Nepal, when the golden arches of McDonalds had yet to make its mark. Imagine my amazement when I saw Coke being sold at villages that were situated high within the Himalayan hills. It didn’t take much for me to realize that the Coca-Cola Company’s mission of “putting a beverage in every hand, a smile on every face and adding value every step of the way”* had clearly been accomplished.

Then a thought struck me: if the Coca-Cola company could attain its mission within 124 years, what about the mission that God has for us?

In Matthew 28:19-20, Jesus gives the Great Commission, saying, “Therefore, go and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit. Teach these new disciples to obey all the commands I have given you. And be sure of this: I am with you always, even to the end of the age. ”

This mission that we have been tasked—to share God’s gospel—is a daunting one. But we need not worry about being inadequate to take up this mission, because our Lord has promised that He will be with us “even to the end of the age” (Matthew 28:20). Before He ascended to heaven, Jesus also promised that the Holy Spirit would come and give us power to witness to the whole world (Acts 1:8).

With “all Scripture [being] inspired by God” and it being “useful to teach us what is true”, we need to at least know His Word. “God uses it to prepare and equip his people to do every good work” (2 Tim 3:15-17). If you’re not sure what to say, then looking at what’s in the Bible is a good place to start!

As often said, “The harvest is great, but the workers are few” (Luke 10:2). So let us do as the prophet Isaiah did when he said, “Here I am. Send me!” and take up Christ’s mission today. The furthest and deepest regions in the world might have Coca-Cola now, but there are many more to whom we must bring the good news of God’s salvation.

*Coca-Cola Annual Report 2008

5 replies
  1. Lia
    Lia says:

    that’s right.. We must share the Good News to everyone.
    There are so many people that need to know Jesus..

    Reply
  2. Eugene
    Eugene says:

    May the thirst of the people yet to be reached by the gospel… be quenched by His refreshment that is eternal!

    Indeed, may we let God use us to bring His water to them!

    John 7:38 (NIV)
    “Whoever believes in me, as the Scripture has said, streams of living water will flow from within him.”

    Reply
  3. Ariana
    Ariana says:

    yes, somethings as simple as coca coca is being spread around worldwide
    we should want the same with christianity!
    :]
    We need to be able to hear our calling and fulfill it

    Reply
  4. Maulline
    Maulline says:

    Coca cola has managed to establish itself within 124 years.God’s word has been around for over 2000 years yet some are unaware of its existence. We must endeavor to spread the Good News to all corners of the earth for a time is coming when many will search for God’s word and will not find it.

    We need to help quench the thirst around us by spreading the Good news that endures forever.

    Reply
  5. felina
    felina says:

    Everyone who thirsts, come to the waters.For He alone can satisfy yr thirsty soul!Men stand for Jesus,we wan to be strong to stand for Him tat we can share the gospel to others who desperately need the living water.

    Reply

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